And the award for best Interwebz heading goes to..
admin | November 14, 2011

“Rut“: (n.) Sexual desire or oestrus of deer, cattle, and various other mammals.

..I stand firm in my opinion that they should have sent Master Chief to take care of that leopard in India.

“..Update, Six!“
Well, the timer on MissionIceFly reached 0! Since that moment, a new stage of the ARG got unlocked, MissionIceFly/rescue.
This page contained a video, initially obfuscated, that became clearer (at least visually and sonically) once iceflies were retrieved in the previously mentioned locations.
The retrieved iceflies blinked for some time, in a sequence identified as Morse code. Unfortunately only few people seemed to be able to write down the sequence, and I haven’t come across yet to anybody having translated the complete message. Those who got part of the message seem to agree on the “.COM” end of it, which suggests we are dealing with a URL (probably “survivalcode.com“). This URL in fact appeared also in the video for a couple of frames, once all the iceflies were retrieved.
SurvivalCode.com prepares the next stage of the game. A video gives more texture to the whole experience, and characters become more defined.
You are then redirected to a small flash movie that sees you approaching the entrance of a facility. You are not granted access to this building yet, as a timer counts down to the moment in which I guess the door will open. Reaching this point unlocks a set of log files in your profile page, in the form of pieces of concept art.

Another interesting detail: In the profile page there’s an image that seem to be a QR code. I initially tried to decode it, unsuccessfully.
The structure of the page makes me believe that we are dealing with only a section of the code itself, which will be unveiled later in the experience. What we are seeing now is only 1/9th of the code, hence the fact that we can’t decode it yet. Moreover, this fragment of the code seem to be the same for all users.

If you are not already, you should definitely follow the #missionicefly hashtag. Quite a lot of updates in there!
UPDATE:

..as @eolith pointed out, one of the log files mentions the “Traelek Institute“, which happens to own a site. On the footer of its homepage we can find a phone number, which he suggests to call.
Also three other valid subdirectories were found (even if I don’t know exactly how):

..and a new one I just found googling “site:traelekinstitute.com”..
This is definitely a legit lead.
UPDATE 2:
Here the transcription of the prerecorded message that met those who called the above mentioned number:
“”Thank you for calling the Traelek Institute, celebrating its 25th year of operations. Please listen to a word association quiz that we issue to new students upon matriculation: DECOY. ASCENT. BLAMELESS. MISGUIDED. What do these terms illicit in your mind’s eye? There are no correct answers, only questions. At the Trealek Institute, we believe that the pursuit of sensory data is its own reward, so check back at our website if you have any fresh impulses as a result of the quiz you just sampled. Goodbye.”
Here we go again! While Halo 4 is still being developed, a new prerelease marketing campaign seems to be in its very infant stage.
Reports from multiple sources seem to associate a new mysterious site (called TestSubjectNeeded) to the creators of ILoveBees, the great Alternate Reality Game campaign that served as viral marketing for the release of Halo 2. If you don’t know what I’m talking about, this will give you a clue.

Anyway, on TestSubjectsNeeded you are asked to volunteer for “unconventional experiments” at the Human Preservation Project. Hints about sensory enhancement make me think about the Spartan augmentation programs, but we will see what is this all about..!
But participating to this initial evaluation test will not allow you to get to know about the mission of the Human Preservation Project. I guess it’s one of those “you will be hearing from us” internship application thingies..
After the test you are encouraged to create a badge representing your “cognitive landscape”, and to register in order to submit it to the system.
Another interesting detail consists in the fact that if you click on that bug logo on the top-left of the screen you will be redirected to MissionIcefly, a different site providing a countdown, a list of cities and the promise that when the count will be over, volunteers will be asked to follow “a signal” in one of those cities listed.

A clickable box links to this video, whatever its meaning might be:
In conclusion, what do we have?
No idea. I guess the Human Preservation Project is related to Dr Hasley’s SPARTAN-2 biological augmentation program, but more than that, no clue!
I’m looking forward to see what’s gonna happen 23 hours from now, when the countdown will reach 0..
Read more at:
..Priceless!
..Taking out a hog crew with style!
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