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AAARGH..! – Alternate Reality Games (ARGs)

admin | March 18, 2010

You know those mornings.. missed the bus.. freshy spring breeze.. Nothing better to do than reading a good book while waiting to go to work!
Here an excerpt from a book called “Changing the Game, How video games are transforming the future of business
“.

Alternate Reality Games (ARGs)

Alternate Reality Games (ARGs) are another way that marketers are blurring the line between the real and the virtual. AGs, like virtual worlds, are not quite games in the traditional sense of the word.

ARGs are best described as collaborative, interactive narratives that blur the lines between reality and game. They employ a wide range of electronic and physical media to engage with players, such as Web sites, text messages, e-mail, real-world billboards, comic books, and staged publicity events. The end result is a storytelling experience that draw hundreds of thousands of people into an incredibly engaging puzzle-solving exercise that persists for days,weeks, or months on end.

Unfortunately, our description hardly captures the magic of a good alternate reality game. So please indulge us for a moment, and imagine that you are playing Changing the Game — The ARG. Read the rest of this entry »

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advergame, Alternate Reality Game, ARG, ILoveBees
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The Overfisher – 2v0

admin | March 14, 2010

Graphics pimped up! And much more!!

Click to play the game!

Second version of the game concept “The Overfisher”.

..Still in a prototype stage, this version of the game differs from the previous one on the following characteristics:

  • AI vessels now sail following smooth courses, resulting in less robocrappy trajectories.
  • The player can collect Boosters pickup, or jump on ramps to gain a bonus speed, for a certain amount of time. Read the rest of this entry »
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Showcase, Work in progress
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advergame, overfisher, prototype
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SeaWorld, Abusement Parks

admin | March 3, 2010

..give ‘em hell..!

Sea World, Abusement Parks

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Eco, Lucas
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