The Kitchen of Wonders is back.. toilet humor version!
..What’s better than having a Big Brother picture staring at you in the shared bathroom?
..Having a CUSTOMIZABLE Big Brother picture staring at you in the shared bathroom!
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..this job would be so much more cool if we had just a bit more creative freedom.. 
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Remember Reach, this is the name of the campaign that will market the release of the latest Bungie’s game, Halo Reach.
In the past I read about “I Love Bees“, an award winning viral marketing campaign and Alternate Reality Game that promoted the release of Halo 2.
I was expecting something big, some really cool idea. I am not disappointed.
I found the site of the campaign querying Google for “remember reach”. It was a bit of subconscious: That is the last sentence of one of the trailers previously posted, and I wasn’t expecting to come across anything particularly new.
First result, rememberreach.org. Not the original Halo Reach pages from the developers, pages that I visited days ago. It doesn’t even show up in the first page of result when trying to Google “Halo Reach”.
So yea, curious site. A funny robot arm, 5 Halo characters represented as dotted silhouettes, a couple of trailers.
And then this mysterious ”Add your point of light” button, unusable for those not having a Facebook account (like me! wohoo!).
Ok, it took me some time to realize it, but practically by pressing that button you log into Facebook and then you are given the possibility to add your “point of light” to the main picture.
I guess that initially that picture was blank, with only the five luminous sparks marking the navigation across the different characters biographies.
Click after click, facebook login after facebook login (I guess there must be some viral element in there), the points of light begin to mark a recognizable shape, a distinguishable silhouette, that of a monument to the Noble Team, the main characters of the game.
I love the idea that every user contribution helps creating this collective experience, developed in a way that can be witnessed live.
A simple but monumental idea, that will for sure be talked about by core gamers and not.
The “points of light” in fact are positioned by a robotic arm, which seems to be (for what I read on dedicated forums) displayed via a live feed of an actual robot, that is probably piloted by the coordinates chosen by each user when placing their points.
Quoting a post that I read afterwards, “the monument IS literally being constructed by us, the users“.
I find this campaign really thrilling (i was ecstatic when I found out about the “points of light” collective experience) and I encourage you to visit the site to discover the rest of the goodies, and see them in action..!
Here the link to the site of the Remember Reach campaign.
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The dilemma of whether the glass of water is half full or half empty is everlasting and absolute.
Confused by this consideration, it is normal to expect people to loose control over their actions, get stunned and leave the kitchen forgetting another glass of water around.
It feels like living in the cave of Superman, surrounded by crystal glasses. You have to pay attention not to raise your voice too much or there is the risk of having them suddenly exploding, resulting in a deadly waterfall of shiny particles.
..we tried to take care of this matter in various ways.. it was time to try it the guerrilla way.
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I’ve been asked by a fellow coworker to give an eye to a site, and help optimizing it as to reach global search engine presence (or domination, if you allow me).
Tricky area, the website is about an hotel in a very turistic zone of italy, and even the name of the firm has to stand ground against competitors.
The main idea when I was contacted was to improve the ranking of the pages, increasing the chances of visitors clicking through, falling in love with the site, purchasing a long lasting idyllic holyday, and finally paying sweet dinero with which to feed the capitalistic inner greed of everybody involved with which to make everybody live a life freed by economic worries, contemplating the beauty of the Italian beaches while sipping a coconut flavored drink in the shadows of a palm tree (the famous palm trees that surround the zone of Venice).
I compiled a list of basic free techniques and good practices that could help these guys doing so. Nothing original, a nice crop and chop from different authors, with different experiences.
Even if I don’t expect it to be a sort of “magic checklist”, I find them useful info, and for sure there will be some webdeveloper out there that will make good use of it.
So, here we go!
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If yesterday was Jek “Red Six” Porkins day, today we have something a bit more serious and scary to celebrate: Earth Overshoot Day.
The following comes from Global Footprint Network.
August 21st marks an unfortunate milestone: the day in which we exhaust our ecological budget for the year. Once we pass this day, humanity will have demanded all the ecological services – from filtering CO2 to producing the raw materials for food – that nature can provide this year. From that point until the end of the year, we meet our ecological demand by liquidating resource stocks and accumulating carbon dioxide in the atmosphere.
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I just decided that today I’m going to celebrate the first international.. UNIVERSAL JEK PORKINS DAY.
All hail Porkins, may your soul rest in peace! Nobody can blame you for succumbing to the Empire.
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Another Lukasz/Lucas collaboration! Wooldees.com
This is gonna be the portfolio of a fellow compañero.
Designed by himself, and implemented by myself, in a 6-hours performance of speedcoding and caffeine-driven-drum’n'bass-flavoured day of work.
The site is thought as a fast and clear way to show what this is all about, his works. No literal mambo jambo, no history of his childhood. Read the rest of this entry »
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I just read an article on DigitalBuzzBlog.com about this advergame, and even if initially I was a bit skeptical about it, I’ll have to agree with the authors of that article: This is a real interesting game, for a number of reasons.
First of all, here what we are talking about..
56 Sage Street is an advergame developed for Barclays Bank.
It’s main goal is to improve teenagers’ understanding of banking and educate them about direct debits, loans, statements, fraud avoidance and general money management.
The game itself is a mixture between the money management aspects of Sim City, and a rich storytelling layer that reminds of a Grand Theft Auto kinda thing. Read the rest of this entry »
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It’s a great television.
We shared together lots of interminable nights killing zombies and making a massacre out of Combines.
..But things change, PEOPLE change.
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