I still have to come up with a good title..

..and a good header too (and yea, it's a template.. bababa..)
  • Subscribe
  • HOME
  • Lucas
  • Showcase
  • Cool Stuff
  • Eco
  • Gaming
  • Ad Campaigns
  • Work in Progress
  • Work
  • Things to do before to die

Human Preservation Project: Test Subjects Needed

admin | June 29, 2011

..Remember Reach?

Here we go again! While Halo 4 is still being developed, a new prerelease marketing campaign seems to be in its very infant stage.

Reports from multiple sources seem to associate a new mysterious site (called TestSubjectNeeded) to the creators of ILoveBees, the great Alternate Reality Game campaign that served as viral marketing for the release of Halo 2. If you don’t know what I’m talking about, this will give you a clue.

Anyway, on TestSubjectsNeeded you are asked to volunteer for “unconventional experiments” at the Human Preservation Project. Hints about sensory enhancement make me think about the Spartan augmentation programs, but we will see what is this all about..!

But participating to this initial evaluation test will not allow you to get to know about the mission of the Human Preservation Project. I guess it’s one of those “you will be hearing from us” internship application thingies.. :D

After the test you are encouraged to create a badge representing your “cognitive landscape”, and to register in order to submit it to the system.

Another interesting detail consists in the fact that if you click on that bug logo on the top-left of the screen you will be redirected to MissionIcefly, a different site providing a countdown, a list of cities and the promise that when the count will be over, volunteers will be asked to follow “a signal” in one of those cities listed.

A clickable box links to this video, whatever its meaning might be:

In conclusion, what do we have?

No idea. I guess the Human Preservation Project is related to Dr Hasley’s SPARTAN-2 biological augmentation program, but more than that, no clue! :D

I’m looking forward to see what’s gonna happen 23 hours from now, when the countdown will reach 0.. 8-)

Read more at:

  • DeviceMag.com: New Alternate Reality Game Halo 4 Related?
  • GameSetWatch.com: Halo 4 Prompts ILoveBees Part 2
  • StrategyInformer.com: Human Preservation Project = I Love Bees 2.0?
  • Digg this
  • Recommend on Facebook
  • Share via MySpace
  • Tweet this
Comments
No Comments »
Categories
Ad Campaigns, Gaming
Tags
alternate reality games, ARG, halo, halo 4, viral
Comments rss Comments rss
Trackback Trackback

Tag Cloud

3dsm adidas advergame campaign advergame advertising age distribution Alternate Reality Game ARG bababa demographics fail game game engine game platform gaming trends graphics greenpeace guerrilla marketing halo halo reach kitchen of wonders Lucas nestle oilspill overfisher planning portfolio preview problem statement prototype quote reach religion resource seashepherd sea shepherd second sprint steve irwin surveys unity unity3d video viral webdesign westra wtf

WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.

Categories

  • Lucas
  • Showcase
  • Cool stuff
  • Eco
  • Gaming
  • Ad Campaigns
  • Work in progress
  • Work
  • Things-to-do-before-to-die

Find

@nti copyright - information for action - copy and distribute!