I still have to come up with a good title..

Here a cool advertising campaign that caught my attention.. Hopefully it will have the same effect for ya..

“No buying. No selling. No slaughter.”

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Personally speaking I’m not sure people would find obvious the relation between the coin and the negative impact of supporting the illegal trade of endangered species, but for sure the suggestive pictures and the unexpected element of the crashed glass would work as an eye catcher.

If you are interested in cool ad campaigns I suggest you to follow that blog ( ibelieveinadv.com ), lots of inspiring ideas up there..!

What do you think about this one? Do you have anything else in the same wave?

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