It’s a great television.
We shared together lots of interminable nights killing zombies and making a massacre out of Combines.
..But things change, PEOPLE change.
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Link to the greatest Youtube interview I’ve ever seen! 
Great “lateral thinking”, a brillant way to get the message across!
(via @realadverblog)
Comments rss TrackbackIf you are on twitter, it is extremely probable that you’ve heard of @BPGlobalPR.
Public Relations in a moment of crisis can be a tough job, but these guys are giving marketers a hilarious lesson in their art..
Enjoy!
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via Viralblog.com
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Same campaign, different strategy. Here a pretty fun but powerful usage of the good ol’ Post-it, as a way to pass the message through and spread awareness about the “Give the Orang-utan a break!” campaign. Repetition of the parody of that logo will definetly influence the outcome of this campaign, in my opinion. People should see the words “Kit Kat”, and read “Killer”. |
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“Set in the year 2020, the story follows the efforts of a mysterious network of Africa’s best problem solvers. Each week, as players unravel the mystery of the Evoke network, they will form their own innovation networks: Brainstorming creative solutions to real-world development challenges, learning more about what it takes to be a successful social innovator, and finding ways to make a difference in the world.”
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You know those mornings.. missed the bus.. freshy spring breeze.. Nothing better to do than reading a good book while waiting to go to work!
Here an excerpt from a book called “Changing the Game, How video games are transforming the future of business“.
Alternate Reality Games (ARGs) are another way that marketers are blurring the line between the real and the virtual. AGs, like virtual worlds, are not quite games in the traditional sense of the word.
ARGs are best described as collaborative, interactive narratives that blur the lines between reality and game. They employ a wide range of electronic and physical media to engage with players, such as Web sites, text messages, e-mail, real-world billboards, comic books, and staged publicity events. The end result is a storytelling experience that draw hundreds of thousands of people into an incredibly engaging puzzle-solving exercise that persists for days,weeks, or months on end.
Unfortunately, our description hardly captures the magic of a good alternate reality game. So please indulge us for a moment, and imagine that you are playing Changing the Game — The ARG. Read the rest of this entry »
Comments rss TrackbackI just came across this really interesting game, developed in Unity.
It’s a 2.5D sidescroller.
Yes, not 2 eller 3.
2.5.. play it and you will get what i mean..
The graphic style of the game is lovely, and the sound really adds that little extra that makes this game different from what i would have expected.. 
Give it a try, it’s worth your time..!
Further reading:
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..a brand new AdverGame by Adidas.
A graphic novel that reveals the true value of the German National Team jersey”.
The game, via an impressive usage of storytelling, brings you back in time through three of the most historically important football matches, with the task of winning the games, reminding the world the true identity of the team wearing the shirt..
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