I still have to come up with a good title..

via Twitter..

http://ow.ly/1JXRC Need a break? Prøv #Greenpeaces nye #KitKat spil. #Nestle

..Well, I didn’t exactly need a break, at those early hours i wasn’t even working..

But ye, why not! ..and here what i found:

As you might have heard, a social media warfare has recently occurred between Greenpeace and Nestlé.

Luckily, I’ve been following the case since it’s very start, and it has been very interesting — on a multimedia designer perspective — to see how this clash of Titans took place.
I believe we can learn a lot from this example, about how mishandling of Social Media can backfire, even for a corporation of the caliber of Nestlé.
Moreover, I’m in particular fascinated by the idea of how this technologies are changing the system, if driven by an organized and resolute force, capable of channeling the collective energy into a meaningful unidirectional effort.

I will be posting more in future about the whole “Caught Red-Handed” / “Give the Orang-utan a break!” campaigns, to better document their motivations and why I consider them as being an aggressive but proper approach to fight the issues they are designed to fight.
As for now, i will simply introduce you this last advergame that brought me to refocus on the issue.

Kitkatch – Pacman meets Deforestation

This advergame is a reinterpretation of the classic game Pacman.

After a brief — but pretty cool — opening scene, the player gets the role of Pacm..hmOrang-utan. Jumping along series of what seem to be trees (knowing the context), the hero must avoid the evil Kit Kat diabolic machines, collect bananas and take revenge for his fallen friends.. usual stuff.

The fact that the antagonist in this game is represented as Nestlé’s product Kit Kat is due to the fact that this corporation is a major buyer of palm-oil (one of the ingredients of Kit Kat) from Sinar Mas. This company, in order to produce palm-oil, adopts techniques that provoke deforestation and destroy the habitat of critically endangered Orang-utans in Indonesia.
Hence the relation between Orang-utan, KitKat and Deforestation.
It’s a much more complex issue, but i will dedicate a post on the particular “Caught Red-Handed” Greenpeace report very soon.

Here a screenshot of the gameplay:

At the end of the game, players are reminded of the message embedded in the campaign: It is present a link to the original video gone Viral, and a link to a “take action” section.

At the bottom of the pages users are provided with tools for sharing the campaign on multiple Social Networks, allowing for the spread of reach, and a mail form that invites players to challenge friends.

Try the game following this link..!

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