I still have to come up with a good title..

I just read an article on DigitalBuzzBlog.com about this advergame, and even if initially I was a bit skeptical about it, I’ll have to agree with the authors of that article: This is a real interesting game, for a number of reasons.

First of all, here what we are talking about..

56 Sage Street is an advergame developed for Barclays Bank.

It’s main goal is to improve teenagers’ understanding of banking and educate them about direct debits, loans, statements, fraud avoidance and general money management.

The game itself is a mixture between the money management aspects of Sim City, and a rich storytelling layer that reminds of a Grand Theft Auto kinda thing. Read the rest of this entry »

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