I still have to come up with a good title..

There’s action going on in the Mediterranean Sea.

Various conservation organizations are fighting to protect bluefin tuna from overfishing.

As every cause worth fighting for, confrontations will inevitably happen.

Here the chronicles of the current Greenpeace and Sea Shepherd’s tuna protection operations, and my personal opinion regarding their methods.

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All this buzz on social medias.. all this antagonism between saddened ginger Orang-utans and the demonic Kitkat.. but why?

Being a noob on the issue, i started looking around to find some info about what was the real purpose of the “Give the Orang-utan a break!” Greenpeace campaign.
I was afraid that it would have been a simple publicity stunt, using the hatred towards Nestlé as a trendy motivator to volunteer, or cheap actions like that.
I then came across this report, issued by Greenpeace itself, that moved the focal point on a complete new direction:

Not the “Nestlé problem“, but the “deforestation problem“.

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Same campaign, different strategy. Here a pretty fun but powerful usage of the good ol’ Post-it, as a way to pass the message through and spread awareness about the “Give the Orang-utan a break!” campaign. Repetition of the parody of that logo will definetly influence the outcome of this campaign, in my opinion. People should see the words “Kit Kat”, and read “Killer”.

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via Twitter..

http://ow.ly/1JXRC Need a break? Prøv #Greenpeaces nye #KitKat spil. #Nestle

..Well, I didn’t exactly need a break, at those early hours i wasn’t even working..

But ye, why not! ..and here what i found:

As you might have heard, a social media warfare has recently occurred between Greenpeace and Nestlé.

Luckily, I’ve been following the case since it’s very start, and it has been very interesting — on a multimedia designer perspective — to see how this clash of Titans took place.
I believe we can learn a lot from this example, about how mishandling of Social Media can backfire, even for a corporation of the caliber of Nestlé.
Moreover, I’m in particular fascinated by the idea of how this technologies are changing the system, if driven by an organized and resolute force, capable of channeling the collective energy into a meaningful unidirectional effort. Read the rest of this entry »

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