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Sticker-armed guerrillas!

admin | October 10, 2010


Once in a while I come across different Guerrilla Marketing campaigns that I find incredibly creative and eye-catching..

Well, this article lists some sticker-based advertising campaigns, some known and some new, which I would highly recommend to check out..! :D

http://www.petewong.hk/creative-uses-of-stickers-in-advertising/

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Trying it the Guerrilla Way: 3v0

admin | September 18, 2010

Virtual Confession Booth


The other day we were eating pistachios in the kitchen. Eating made us talk, Talking made us talk about religion.

Long story short, there was a quick exchange of lines and an idea sparkling to life..
“How about a virtual confessional, where to confess your sins and mechanically unburden your conscience after being forgiven by God?!”

That happened yesterday night. Tonight instead I’m ready to roll, with a nice jQuery based ad-hoc microsite.

And yea, after all the effort of building the system, and the even bigger effort to come up with realistic “priest-talk”, why not to use this for any purpose more remunerative than just a good laugh..? (the good laugh was the only reason thus then.)

Exactly, right what you are thinking! Selling a television.

So yea, let’s see how it goes. Tomorrow I’ll be putting fliers in both entrances, with those funky vintage pieces of papers linking to the application.. :D

..and now GO, and rinse your soul! :twisted:

http://www.lucsali.com/wtf/confessional/


See also: Trying it the Guerrilla Way


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Trying it the Guerrilla Way: 2v0

admin | August 27, 2010

The Kitchen of Wonders!


The dilemma of whether the glass of water is half full or half empty is everlasting and absolute.

Confused by this consideration, it is normal to expect people to loose control over their actions, get stunned and leave the kitchen forgetting another glass of water around.

It feels like living in the cave of Superman, surrounded by crystal glasses. You have to pay attention not to raise your voice too much or there is the risk of having them suddenly exploding, resulting in a deadly waterfall of shiny particles.

..we tried to take care of this matter in various ways.. it was time to try it the guerrilla way. :twisted:

For people unaware of the meaning, google "Christiania" :D

Read more about the Kitchen of Wonders:

  • Trying it the Guerrilla way
  • Beware! The microwave of Death


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Trying it the Guerrilla way..

admin | August 14, 2010


It’s a great television.

We shared together lots of interminable nights killing zombies and making a massacre out of Combines.

..But things change, PEOPLE change.

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Post-it goes Guerrilla!

admin | May 12, 2010

Brilliant!

Same campaign, different strategy.

Here a pretty fun but powerful usage of the good ol’ Post-it, as a way to pass the message through and spread awareness about the “Give the Orang-utan a break!” campaign.

Repetition of the parody of that logo will definetly influence the outcome of this campaign, in my opinion. People should see the words “Kit Kat”, and read “Killer”.


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greenpeace, guerrilla marketing
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