I still have to come up with a good title..

You know those mornings.. missed the bus.. freshy spring breeze.. Nothing better to do than reading a good book while waiting to go to work!
Here an excerpt from a book called “Changing the Game, How video games are transforming the future of business“.

Alternate Reality Games (ARGs)

Alternate Reality Games (ARGs) are another way that marketers are blurring the line between the real and the virtual. AGs, like virtual worlds, are not quite games in the traditional sense of the word.

ARGs are best described as collaborative, interactive narratives that blur the lines between reality and game. They employ a wide range of electronic and physical media to engage with players, such as Web sites, text messages, e-mail, real-world billboards, comic books, and staged publicity events. The end result is a storytelling experience that draw hundreds of thousands of people into an incredibly engaging puzzle-solving exercise that persists for days,weeks, or months on end.

Unfortunately, our description hardly captures the magic of a good alternate reality game. So please indulge us for a moment, and imagine that you are playing Changing the Game — The ARG. Read the rest of this entry »

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