I still have to come up with a good title..

via Twitter..

http://ow.ly/1JXRC Need a break? Prøv #Greenpeaces nye #KitKat spil. #Nestle

..Well, I didn’t exactly need a break, at those early hours i wasn’t even working..

But ye, why not! ..and here what i found:

As you might have heard, a social media warfare has recently occurred between Greenpeace and Nestlé.

Luckily, I’ve been following the case since it’s very start, and it has been very interesting — on a multimedia designer perspective — to see how this clash of Titans took place.
I believe we can learn a lot from this example, about how mishandling of Social Media can backfire, even for a corporation of the caliber of Nestlé.
Moreover, I’m in particular fascinated by the idea of how this technologies are changing the system, if driven by an organized and resolute force, capable of channeling the collective energy into a meaningful unidirectional effort. Read the rest of this entry »

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