I still have to come up with a good title..

I’ve been asked by a fellow coworker to give an eye to a site, and help optimizing it as to reach global search engine presence (or domination, if you allow me).

Tricky area, the website is about an hotel in a very turistic zone of italy, and even the name of the firm has to stand ground against competitors.
The main idea when I was contacted was to improve the ranking of the pages, increasing the chances of visitors clicking through, falling in love with the site, purchasing a long lasting idyllic holyday, and finally paying sweet dinero with which to feed the capitalistic inner greed of everybody involved with which to make everybody live a life freed by economic worries, contemplating the beauty of the Italian beaches while sipping a coconut flavored drink in the shadows of a palm tree (the famous palm trees that surround the zone of Venice).

I compiled a list of basic free techniques and good practices that could help these guys doing so. Nothing original, a nice crop and chop from different authors, with different experiences.
Even if I don’t expect it to be a sort of “magic checklist”, I find them useful info, and for sure there will be some webdeveloper out there that will make good use of it.

So, here we go!

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