I still have to come up with a good title..

Surfing the Net for case studies of successful advergames I came across something catchy..

Resistance2018 is an advergame launched by Sony in april 2009, with the purpose of promoting the videogame about the last Terminator movie.

What makes this advergame particular is the “platform” it has been launched on: Twitter.

By the 25th of May (the movie appeared on the screen first on the 27th of may) the game was followed by about 3000 people.

The principle of the game lies in accomplishing missions by resolving enigmas and answering coded questions based on the characters and the plot of the movie. A few tweets liven up the film and bring new information about this war between men and machines.

The objective is to get as many points as possible and answer in the least amount of time possible. The more points you get, the more you get promoted and have the possibility of joining other squads, including John Connor’s. More points also increase the difficulty of the game.

from http://www.culture-buzz.com/blog/Resistance-2018-Play-On-Twitter-2162.html

The game makes for an interesting weaving of gaming, social media, and marketing that strikes a delicate balance between being engaging and fun without being tiresomely involving.

With participants pinged with messages from @resistance2018 on the hour, and puzzles being delivered every other hour, messages are kept at a manageable rate.

from http://www.psfk.com/2009/05/twittering-the-human-resistance-for-terminator-salvation-twitter-based-advergame.html

Read more at:

• http://www.resistance2018.com/
• http://www.firstshowing.net/2009/04/20/sony-launches-terminator-salvation-twitter-viral-game/
• http://www.culture-buzz.com/blog/Resistance-2018-Play-On-Twitter-2162.html
• http://www.psfk.com/2009/05/twittering-the-human-resistance-for-terminator-salvation-twitter-based-advergame.html

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