Volvo Ocean Race – Best Advergame @ Dutch Game Awards 2009
admin | November 16, 2009..Translated from the original dutch site, blame Google translate if it doesn’t make sense.. 
VOLVO OCEAN RACE GAME | UNITEDGAMES
Registered for: Best Online Game, Best Advergame
Game description:
The Volvo Ocean Race Game free2play is a browser-based massive multiplayer online game where players control a virtual sailboat. The sails are parallel with the real gamers Volvo Ocean Race and go around the world in 10 stages.
Players can choose their own name and colors for their boat and sails. They should consider the wind while sailing and sail the best choice for every type of situation, so as first to arrive at the finish. The wind is updated every 12 hours and based on that the players can determine what their rate is forecast. By using the ranking everyone can see exactly what his/her position is. Through the Friends groups and ingame you can rate your friends and follow up with them between competitions.
The game is displayed in a clear browser window and can thus also be played worldwide by anyone with Internet access.
[..google messed up..]
On each stage there are several prizes and the ultimate winner gets a Volvo C30.
Features:
- Browser based massive multiplayer online sailing game
- Designed and playable in Flash
- Fully free2play with ability to buy upgrades
- Realtime wind and sailing dates
- Every 10 minutes a refresh and update your position
- 10 stages and the synchronization with the Volvo Ocean Race expired
- Possibility to create groups and friends lists
- Widget to download your position
Motivation developer:
The Volvo Ocean Race Game is the best Dutch online game and advergame for several reasons:
The game has an unprecedented bond with the Volvo Ocean Race itself, because the game runs parallel with the sailing event. In this way players experience the same voltage and pressure as the real sailors. The competition is to urge the players huge, resulting in an average game of 10 logins per day per player. Both hardcore gamers and casual gamers can visit the Volvo Ocean Race Game. Players can provide new directions and courses every 10 minutes, which gives a much more efficient route than when players log a few times a day. Thanks to the group system, players can then compete with players of their level.
[...]
As the Volvo Ocean Race Game also makes a great success is the huge international community of more than 220,000 registered players, all over the world can log in with only a browser and Internet access. They acted as a very exciting competition with the technology behind the game.
Facts and results:
- Total registered players: 222,034
- Average number of hours played per player: 195 (8 days per player)
- Maximum number of simultaneous players earned: 39,753
- Average number of players online per day: 80,000
- New players per day: 1000
- Forum posts (including groups): 160,148
- Group Forum posts: 111,294
- Players in a group: 80,818
- Inbox messages: 262,909
- Total unique visitors: 2,944,170
- Total number of page views: 154,159,082
Read more:
- http://www.gameinthecity.nl/2009/dutch-game-awards/inzendingen-2009/volvo-ocean-race-game/ {in dutch}
- http://www.volvooceanracegame.org/support/howtoplay.php {tutorial about how to play}
- http://www.volvooceanracegame.org/home.php
- http://www.unitedgames.info/news/volvo-ocean-race-game-wins-dutch-game-award-for-best-advergame/
